Advertising

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Transparency to Digital Advertising Through Blockchain

Advanced location data technology company Blis, backed by Unilever, Endeit and Beringea, has announced a pilot platform to add transparency across the data ecosystem. Digital advertising commonly relies on disparate data sets to help identify audiences likely to buy products and services. Marketers increasingly face pressures to comply with data...
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Blockchain for Advertising

Ternio, a company providing a scalable blockchain solution for transparency in programmatic advertising, has announced that Chicago-based ad agency RPM Advertising will trial run its blockchain solution with two brands—Terlato Wines and Majestic Star—this July. The aim is to provide inventory verification and transparency to the digital advertising process. Stephen...
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