CEO of trade.io, Jim Preissler announced during his keynote speech at the trade.io-sponsored Bloomberg event in London, England, that the exchange, the flagship product of trade.io, will be launched on the 17th of July, 2018. Later, its Liquidity Pool is also expected. For the first month of launch, the company has also announced commission-free trading to registrants.
trade.io is a next-generation financial institution based on blockchain technology, providing security and transparency. By leveraging experience in the investment banking, trading & FinTech sectors, and combining them with the power and transparency of the distributed ledger, trade.io hopes its exchange that will revolutionize asset trading and investment banking.
The announcement came alongside two milestone events, the first of which was ‘The Future of Cryptocurrencies’; Bloomberg’s first ever cryptocurrency event. The event was broadcast live to Bloomberg Terminals’ daily users and also live-streamed on trade.io’s website. The collaboration with trade.io was an attempt to bridge the worlds of traditional finance with blockchain and cryptocurrency.
In conjunction with the Exchange launch date announcement, trade.io also hosted a guerrilla coffee campaign, which took place at one of London’s busiest commuter hotspots and financial centres, Canary Wharf station. Over 13,000 free coffees were served in trade.io branded cups, at the busy London Underground station as well as in 20 independent coffee shops in the City of London. In addition, numerous chocolate coins emulating the company’s cryptocurrency, the Trade Token (TIO), were distributed across various London venues, and both these and the coffee cups offered an opportunity to register in the company’s airdrop campaign.
Preissler commented: “We are thrilled to announce the launch of our trade.io Exchange. The community has been eagerly waiting, so it gives me great pleasure to announce that we will finally launch on 17th July. It will be a staggered launch to 1,000 people initially, with future clients to be on-boarded in the days to follow. Following the BETA version of our Exchange where select members tested the platform, we are confident that we will satisfy the specifications stipulated to us by our community, and look forward to sharing in the successes of our upcoming official Exchange.”