Rewards.com has integrated Dash coin into its platform in order to give members the ability to deliver rewards to users directly in cryptocurrency for retail purchases. The integration was announced during the Consensus conference in New York City. Rewards.com offers a global loyalty solution which provides a consumer and retail-focused rewards token platform. It leverages blockchain technology to offer a universal loyalty token, called RWRD,
Rewards is a single marketplace that combines over 100,000,000 products and 7000 existing merchant relationships with restaurants, retail, entertainment, travel and more that allows customers to earn and use RWRD token. The platform will allow users to shop online or in-store to receive RWRD tokens. Those RWRD tokens can then be used to make additional purchases clothes, food, book travel, buy gift cards or even toothpaste or traded.
CEO and co-founder, Todd Rowan said: “Allowing customers to earn Dash for purchases gives customers an easy on-ramp into the crypto-economy in a less intimidating fashion than simply taking the plunge and getting a wallet and buying off an exchange.”
The ability to reward members with Dash is the first step in the company’s process into full acceptance. At present Dash is only paid out as reward points for purchases with regular fiat currency, however, this is set to change. By the end of the year, Dash will be fully accepted as a form of payment on the site, enabling a host of additional retail purchases with Dash.
Dash Core’s head of business development, Brad Zastrow commented: “This is the next step for Dash in our goal of achieving widespread mainstream adoption. The partnership with a high calibre business like Rewards.com lowers the barrier to entry by eliminating the complication for those unfamiliar with digital asset exchanges. No longer do people need to buy, mine or trade for Dash. With this partnership, everyday consumers can earn Dash simply by shopping, which has never been done before on this platform. We believe our new alliance will encourage consumers to explore alternative options for payments and bring added value to loyalty rewards programs, particularly for an increasingly tech-savvy audience.”