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Blockchain for Advertising

Ternio, a company providing a scalable blockchain solution for transparency in programmatic advertising, has announced that Chicago-based ad agency RPM Advertising will trial run its blockchain solution with two brands—Terlato Wines and Majestic Star—this July. The aim is to provide inventory verification and transparency to the digital advertising process.

Stephen Platcow, RPM CEO, said: “We are devoted to discovering the best ways for our brand clients to advertise and are excited to be the first agency to run a blockchain-enabled programmatic advertising campaign. We look forward to seeing how Ternio will improve what is currently a very murky ad-buying and verification process.”

 

READ MORE OF THE ARTICLE AT CHAIN-FINANCE.COM

Based near Windsor, England, Matthew Warner is an enthusiast for innovative, cutting edge technologies. He is a B.Eng. graduate in engineering with honors from the University of Warwick and also holds an PGCE in education degree. Matthew is a member of Mensa.
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