Kochava Labs SEZC, a research and development subsidiary of Kochava Inc., has announced four new advisors to XCHNG, the open source blockchain framework for the digital advertising ecosystem: David Weild IV, Founder, Chairman and CEO of Weild & Co., Inc. and former Vice Chairman of Nasdaq, William Mougayar, blockchain industry veteran and author of “The Business Blockchain,” Paran Johar, Global CEO at Modern Marketing Summit and John Maffei, CEO of Matcherino.
Kochava CEO, Charles Manning, commented, “When it comes to blockchain platforms and related projects, an experienced, well-rounded team of advisors is critical to success. David, William, Paran, and John bring deep knowledge spanning the markets and exchanges, blockchain, and marketing industries. The XCHNG vision of building a unified framework for digital advertising on the blockchain requires expert advice that covers all disciplines, including technical blockchain and development expertise, economic and crypto-economic theory, and deep experience in marketing and advertising. With XCHNG, we’re dedicated to building a platform that is centered around the next generation insertion order and constructing one of the fastest blockchain protocols in existence to handle the large transaction volumes represented in advertising.”