Shopin, a universal shopper profile that provides a personal shopping experience on retailers’ websites using blockchain and A.I. technology, has announced a strategic partnership with iExec, a blockchain-powered, cloud computing platform. Through collaboration with iExec, Shopin will run as a decentralized application on a private blockchain that interfaces with the Ethereum blockchain using atomic swaps.
The partnership enables Shopin to scale its application to enterprise-level needs for millions of shoppers and retailers, enhance the benefits of the Ethereum blockchain without restrictions, and democratising shopper data by giving consumers full ownership and control over how, when and where they use their preferences and purchase history data. Through this, Shopin hopes to provide a cost-effective, secure blockchain solutions that increase revenue for retailers that need a better understanding of their customers.