BlockchainMarket

OnXCHNG Partnership Program for Blockchain-Based Digital Advertising Platform

Kochava, a digital advertising attribution and marketing analytics platform, has revealed OnXCHNG, a partnership program for an open source blockchain framework for the digital advertising ecosystem, XCHNG. To launch the program, Kochava announced 10 co-founding OnXCHNG Partners who will be actively taking part in the project: AerServe, AppLift, Appodeal, Chartboost, DCMN, Digital Turbine, Kiip, PubNative, Parrable, and Priori Data.

Announced in October, the XCHNG blockchain-based system of record offers a digitized and tokenized insertion order (IO, or a contract to buy advertisements) with the supporting immutable infrastructure to make the entire transaction process between buyers and sellers more efficient and transparent.

 

READ MORE OF THE ARTICLE AT CHAIN-FINANCE.COM

Based near Windsor, England, Matthew Warner is an enthusiast for innovative, cutting edge technologies. He is a B.Eng. graduate in engineering with honors from the University of Warwick and also holds an PGCE in education degree. Matthew is a member of Mensa.
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