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Blockchain Ensures Authenticity on Professional Networks

ConsenSys Ad Tech, a ConsenSys spoke focused on mitigating advertising fraud, has revealed a collaboration with Indorse, a decentralized social network for professionals. Intended to ensure the authenticity of advertisements on the Indorse platform, the collaboration will enable Indorse to utilize adChain-aware bidding and ad-serving technologies.

This development comes as Indorse also officially announces its intent to apply for inclusion on the adChain registry, utilizing adToken (ADT) in the application, which represents accredited non-fraudulent domains. With the rise of the token economy, an adChain listing enables advertisers to pay Indorse for impressions using Indorse Tokens (IND), the native token of the Indorse platform.



Based near Windsor, England, Matthew Warner is an enthusiast for innovative, cutting edge technologies. He is a B.Eng. graduate in engineering with honors from the University of Warwick and also holds an PGCE in education degree. Matthew is a member of Mensa.
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