Payments start-up UTRUST has become the latest corporate member in Crypto Valley – a blockchain and cryptocurrency technology consortium in Switzerland. With a team spanning corporate management, B2C start-ups, payments, blockchain development, law, finance, and others, UTRUST’s mission to drive mainstream cryptocurrency adoption while ensuring consumer and merchant interests, closely aligns with the strategic goals of Crypto Valley.
Crypto Valley is setting itself as the blockchain version of Silicon Valley. Based in Zug, Switzerland, the Crypto Valley Association is an independent organization with government support. The association connects with similar hubs from across the world to create a business and knowledge network to accelerate innovation in the blockchain and cryptographic technology sector.