investFeed, a New York social investing platform which is replacing equities with blockchain-based assets, has commenced its Token Generation Event. Starting on July the 23rd, investFeed plans for the TGE to take place over 15 days, with a significant amount already committed from strategic investors. The company, founded in 2014 by a pair of experienced Wall Street traders, is aiming to be first to market to deliver an incentivized marketplace enabling the sharing of cryptocurrency investing ideas, peer to peer insights, market analytics, crowd sentiment, breaking news, and integrated asset portfolio/order management. investFeed will be imposing a 28,000 Ether hard cap, where participants will be issued FEED ($IFT) Tokens immediately.
CEO of investFeed, Ron Chernesky said: “The Token Generation Event is completely disrupting the way we think about capital raising, and in so many ways is superior to the VC model we are all used to. Our team walked away from a $5 million USD traditional raise so that we could conduct a TGE and better incentivize a growing cryptocurrency community, while selling enough tokens to build out a revolutionary platform, with a beta launching 90 days of closing. The difference between investFeed and the majority of companies conducting TGEs, is that we have imposed a low hard cap, or maximum participation amount, in the interests of responsibility, openness, transparency and honesty.”