Decentraland, a virtual reality platform powered by the Ethereum blockchain in which users can create, discover, experience, and monetize content and applications, has announced a crowdsale for its ERC-20 token MANA. MANA will let users buy and sell virtual real estate, called LAND, and participate in Decentraland’s virtual reality economy. The token sale, which will commence on August 8th 2017 and conclude on August 16th 2017, has a $20 million USD maximum cap and will be followed by a Continuous Issuance stage. Supporters can participate in the MANA crowdsale with all major cryptocurrencies via ShapeShift.
Project Lead of Decentraland, Ariel Meilich said: “As the virtual reality market continues its rapid growth, we are excited to launch Decentraland, a new virtual economy, where content creators are incentivized and fairly rewarded for their contributions. We believe Decentraland, which enables low cost, direct payments between content creators and users with its native token MANA, will radically change e-commerce and online content distribution “Already in development with prototypes available for public testing, Decentraland offers limitless possibilities for content creators to contribute to and shape the virtual world, from gaming to art installations to education and healthcare applications.”