Digital Sports Tech, a B2B provider of next generation sports betting solutions, is working with online bitcoin sportsbook, Sportsbet.io to provide the sportsbook operator with its player proposition betting product. The news comes after a very busy period for Digital Sports Tech, which has signed recent deals with major operators including Coral in the UK, Ladbrokes in Australia, Caliente in Mexico and Fonbet in Russia.
Sportsbet.io will shortly be launching Digital Sport Tech’s Player Props product which allows customers to create and customise their own bets on player performance across a range of statistics and sports in real time. The development will see Player Props being offered in new markets worldwide, including a number of key Asian jurisdictions where bitcoin is becoming the preferred gaming currency. The product, which recently launched new browse bet functionality, is already live with tier one operators in Australia, Europe and Latin America.
Ari Lewski, executive director of Digital Sports Ltd, said: “This deal is the first we have signed with a Bitcoin operator, and will help us significantly expand our geographical footprint in additional markets and put our product in front of new players. Operators are focusing heavily on providing their players a unique and tailored experience, and Player Props does just that by allowing them to create millions of markets that simply can’t be offered through traditional betting formats. It is the ultimate tool when it comes to personalisation, and we look forward to working more closely with Sportsbet.io to ensure they unlock the true potential of Player Props.”
Head of Sportsbook at Coingaming.io, Chris Uren said: “We have been looking at how best to customise the user experience for some time now, and believe Player Props is the most effective and efficient way of doing this. We are seriously impressed with the scale and scope of the product, which continues to grow as Digital Sports Tech adds new bet types and sports, but also how easy and seamless it is has been to integrate Player Props into our proprietary platform. We will be rolling it out in all the markets we operate, and expect the product to become a firm player favourite immediately. This really underlines Sportsbet.io’s commitment to innovation in the sports betting and Bitcoin space.”
Player Props is facilitated by a platform and algorithms that analyses each customised bet to generate accurate odds and automatically determine the result. The sports currently available via the product include football, American football, basketball, baseball, rugby league and Australian rules football. Player Props makes a huge number of player markets available to users without any extra trading manpower. Factoring in all the possible bet permutations and combinations using the bet types on offer, providing markets available for users to create across all the sports on offer.