ConsenSys and adChain Partner for Digital Advertising Blockchain

Ethereum-based blockchain technology tailored to the online advertising industry, adChain has partnered with ConsenSys, a blockchain venture studio building decentralized applications focused on the Ethereum platform, to develop a blockchain solution for the online advertising industry.

Global advertising spending reached $542.55 billion in 2016, driven by bigger investments in digital advertising. In the U.S., digital accounts for about $60 billion of $183 billion total ad spending. Despite this, due to a lack of security, the industry loses billions of dollars a year.

 

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