Fluent Rebrands to Hijro, Announces Blockchain Trade Asset Marketplace
Fintech company Fluent, the financial operating network for global trade, has announced a rebranding to ‘Hijro‘, and has announced the Hijro Trade Asset Marketplace, built on blockchain technology. The Hijro team will continue to build on their developments and achievements of the past two years, which included a $2.5MM seed round, as they continue to attract banks, businesses, and non-bank lenders to the Hijro Trade Asset Marketplace.
The rebrand to Hijro was reported as a refocus for the company, emphasizing its goal to become the connected network or global ‘waterway’ powering trade finance. The Hijro rebrand also includes a new website to allow businesses, banks, lenders, and trade platforms to request access to working capital solutions.