Incent, the blockchain-based loyalty platform created by the crypto business hub BitScan has announced the launch of its crowdfund ICO alongside OpenLedger decentralized conglomerate. The ICO started on October 1, 2016. The creators of Incent, BitScan have been offering the largest Bitcoin merchant directory service for over three years now. The new blockchain-based loyalty platform is a result of their learning experience.
The CEO of Incent Rob Wilson, while explaining the motivation behind the new loyalty program says, “A clear message we have learned is that merchants are crying out for better loyalty solution.” He further adds, “The rewards sector isn’t just inefficient, it is broken. Using blockchain technology, we can offer a far more effective and more attractive model — one that will give consumers new reasons to come back to a store.”
Incent uses blockchain technology to create transferable, freely tradable crypto tokens that can be shared between the merchants who are part of the Incent network. These tokens can be used by the merchants as rewards for their loyal customers, which can be immediately credited to their wallet, accessible through their mobile phone or web browser.
Redemption of these rewards is not confined to one retailer and can be used across any merchant who is part of the Incent loyalty platform.