TCG Digital has announced it is forming a strategic partnership with Loyyal, a universal loyalty and rewards platform, to bring blockchain loyalty solutions to its existing and future customer base. Additionally, TCG Digital will provide for integration with their enterprise grade hyper-scaling Business Intelligence and Analytics platform, TCG MCube, which offers analytics based on events and real-time data with the aim of improving on prediction making by examining more than just historical data analysis and current trends.
Debdas Sen, CEO of TCG Digital, commented: “This strategic partnership represents our policy at TCG Digital, to provide innovative and best possible offerings to our customers,”
This partnership will provide TCG Digital Clients with Loyalty program functionality and analytics through the existing MCube dashboard. Loyyal will expose new clients to the platform and utilize the TCG MCube dashboard for their customer base where required. Loyyal has built a universal loyalty and rewards platform using distributed ledger and smart contract technology. As a strategic partner, TCG Digital will provide expertise and a global presence with program operator relationships across various sectors.
Managing Director of TCG Digital Solutions, USA, Aninda Bose remarked: “By adding a powerful future ready loyalty network into our analytics dashboard, and offering this service to present and future clients, we can help clients deliver superior customer experience to their clients”
Greg Simon, CEO & Co-Founder of Loyyal, stated: “We are very excited by this relationship as our companies bring a suite of complimentary services together. This will help bring our technology and the Loyyal platform to a large client base, and the integration with TCG Digital’s MCube platform provides the interface needed for Loyyal’s new program operators,”