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Blockchain Rewards Venture Ribbit.me Rebrands as Loyyal

Ribbit.me reports that it has rebranded as Loyyal to better reflect the underlying industry and the company’s business objectives.

Loyyal has built a loyalty and rewards platform using distributed ledger and smart contract technology, introducing frictionless interoperability to the currently fragmented industry.

Greg Simon, Loyyal CEO and co-founder, commented:

“As our company has evolved in such a short period of time, we feel that the name Loyyal better represents who we are and what we do.”

Sean Dennis, COO and co-founder, added:

“We seek to increase loyalty program operator’s ability to dynamically incentivize each customer uniquely by removing technological barriers, so a twist on the word loyal is a perfect way to reinforce our message.”

Loyyal received a seed investment of $1.5 million from the Hayyat Group in February 2016.

Journalist, policy analyst, and evangelist of new, disruptive technologies including big data analytics, Internet of Things, and cryptocurrencies. Internet industry veteran with regional c-suite experience, and journalist credentials earned at internet.com, Internet World magazine, and Mecklermedia Corporation.
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