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PwC Research Finds Most Businesses Unsure, Unfamiliar about Blockchain

In a recent global fintech survey of leaders from the world’s top financial institutions, accounting and management consulting giant PwC determined that while 56% of survey respondents recognize the importance of blockchain technology, 56% are unsure or unlikely to respond to the blockchain trend.
The study surveyed 544 respondents, mostly Chief Executive Officers (CEOs), Heads of Innovation, Chief Information Officers (CIOs) and top-tier managers involved in digital and technological transformation.

In reality, a factor driving uncertainty about blockchain technology may be a lack of familiarity with the it. 83% of the survey respondents said that they are at best “moderately” familiar with blockchain tech.


Journalist, policy analyst, and evangelist of new, disruptive technologies including big data analytics, Internet of Things, and cryptocurrencies. Internet industry veteran with regional c-suite experience, and journalist credentials earned at, Internet World magazine, and Mecklermedia Corporation.
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