PwC Research Finds Most Businesses Unsure, Unfamiliar about Blockchain

In a recent global fintech survey of leaders from the world’s top financial institutions, accounting and management consulting giant PwC determined that while 56% of survey respondents recognize the importance of blockchain technology, 56% are unsure or unlikely to respond to the blockchain trend.
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The study surveyed 544 respondents, mostly Chief Executive Officers (CEOs), Heads of Innovation, Chief Information Officers (CIOs) and top-tier managers involved in digital and technological transformation.

In reality, a factor driving uncertainty about blockchain technology may be a lack of familiarity with the it. 83% of the survey respondents said that they are at best “moderately” familiar with blockchain tech.

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