RR Donnelley, Context Labs Implementing Blockchain Tech Solutions for Publishing Industry

R. R. Donnelley & Sons Company has announced that it is teaming with Context Labs to develop innovative, blockchain-enabled technology for its global publishing customers. The companies have extended their strategic relationship to further integrate the Context Labs platform technology within RR Donnelley’s Print-to-Digital supply chain solutions.

Thomas J. Quinlan III, President and Chief Executive Officer of RR Donnelley, remarked: “RR Donnelley has continually invested in new technologies, proactively leading and evolving our company through ongoing disruptions in communications channels for over 150 years. We look forward to bringing these innovative and state-of-the-art technologies and capabilities to our customers. This new offering from Context Labs, using blockchain technology, has great potential to deliver extended consumer reach for publishers while reducing their supply-chain costs and providing them with deep, direct, and secure relationships with the consumers who purchase their products.”

RR Donnelley assists organizations in communicating efficiently by working to create, manage, produce, distribute and process content on behalf of our customers. It develops and executes multichannel communication strategies that engage audiences, reduce costs, drive revenues and increase compliance. RR Donnelley works to enhance digital and print communications to better deliver messages to target audiences across a variety of media.

Chief Operating Officer at RR Donnelley, Dan Knotts noted: “RR Donnelley, with its global footprint, is uniquely positioned to bring this level of digital transformation to publishers, enabling them to more seamlessly and securely reach their customers. Using this digital technology, we feel that RR Donnelley can leverage its scale in the market to enhance the economics for its customers,”

Context Labs provides platform solutions to assist its customers in developing new channels to market, with the goal of reducing channel friction whilst retaining and growing direct customer relations.

Dan Harple, Chief Executive Officer of Context Labs, commented: “The mission at Context Labs is to provide platform solutions that enable publishers to reach consumers with less friction, reduce their channel costs, and provide better direct one-on-one customer relationships. The strategic relationship with RR Donnelley, a leader in publishing supply chain solutions, brings the key capabilities of our platform technology products (Chainplate Foundation™ for Publishing, Snapshackle™ for Publishing, coupled with VUEgraph Analytics™) to RR Donnelley’s large, global customer base. Blockchain technology has been evolving for several years and is now becoming integrated into work flows in supply chains and financial tech. We are delighted with RR Donnelley’s decision to pursue these technologies for the publishing sector to enhance the role of publishers with the end consumers, at global scale.”