International mobile payments processing network Boloro has announced that it has chosen Ribbit.me’s universal blockchain-based loyalty industry platform to provide a loyalty solution to its merchant partners. It intends to integrate the Ribbit.me loyalty platform, including LoyaltyNetwork(TM) and SmartRewards(TM) blockchain and smart contract technologies, into its own product offering. This will allow Boloro to act as a rewards program provider to its own merchant network, which aims to expand to 15 countries by the end of 2016.
Using Ribbit.me technology, Boloro will now have the opportunity to allow all participating merchants the ability to offer their own branded rewards programs. Current merchants in South Asia, the Middle East and Africa, as well as future ones in Latin American, the Caribbean and East Asia will have an incentive to offer users of the cloud-based network.
Ann Camarillo, President & CEO of Boloro, stated: “We wanted a way to further differentiate ourselves as we enter new markets while at the same time help merchants in our network improve their revenues and customer loyalty. Adding Ribbit.me’s revolutionary loyalty element to our mobile payments offering is the perfect fit,”
Ribbit.me Co-Founder & CEO, Greg Simon added: “Ribbit.me’s loyalty platform will allow Boloro to offer something that no one else currently can. Any merchant in their network can independently operate their own branded loyalty program and create dynamic redemption networks with each other at a fraction of the current cost,”