In fair Verona, where we lay our scene… Jetcoin, a company leveraging on blockchain technology, which focuses on athletes and sports stars, have become the new digital sponsor of Hellas Verona F.C., the first professional football club to accept Jetcoins as payment for club sponsorship. This partnership enables development and implementation of Jetcoin’s tech applications to link with fans, starting with a unique membership reward system for Hallas Verona fans. Possible advantages of Jetcoin for fans include purchasing dedicated merchandise, access to VIP boxes and exclusive events, as well as monetary benefits.
General Manager of Hellas Verona F.C., Giovanni Gardini, stated that they were excited to be a part of cutting edge technology with Jetcoin and that after weeks of discussion had “full confidence” in their solutions. Hellas Verona’s side of the deal will involve branding on a number of items, including official jerseys, the stadium, interview backdrops, training camps, official coaches, its website and magazine. The club itself was founded in 1903 and currently plays in the Serie A – the top league of Italian professional football.
Eric Alexandre, CEO of Jetcoin, was pleased to be partnered with the football club – with the sixth largest following in Italy – and noted the potential to implement new technological solutions to bring promising opportunities for the fans. Proof of social interaction is used to earn Jetcoins, with the option of purchasing them with other currencies also available. As part of the sponsorship agreement, the club’s sport director will be selecting the next ‘Jetcoin Champion’ during Hellas Verona’s Asia Tour in May 2016. These champions release a portion of their IP to the Jetcoin Institute, who then create a career plan and raise money to fund it by selling Jetcoin Smart Contracts which then pay out when the Jetcoin Champion generates revenue.