In an attempt to increase awareness of the opportunities of bitcoin and improve its public image, cryptocurrency cloud mining provider Genesis Mining has launched an outdoors advertising campaign in the U.S. to promote bitcoin.
Employing methods such as taxi advertising, billboard advertising and guerrilla street marketing, quotes from experts predicting the failure of successful technology are used to promote the benefits of bitcoin, as in one reading ‘Why pay money to send money? Send Money for Free with Bitcoin. Anytime, anywhere.’
To begin with the campaign launched in Southern Florida, San Francisco, Washington DC, Chicago and Boston; however, by the start of 2016 it is planned to expand to more than 40 cities in the U.S. with the goal of opening people’s minds to the opportunity of bitcoin, despite some experts speaking out negatively on the topic.
As Marco Streng, co-founder and CEO of Genesis Mining, said: “We believe people get too caught up in what the experts have to say about innovations. Bitcoin is one of the most exciting innovations the world has ever seen and it’s only just beginning. We launched this campaign to remind people that if you look through history, so called “experts” are not always right about the future. The goal is to open people’s minds and let them decide for themselves what to think.”
Looking back, he might have a point: “There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered at will.” — Albert Einstein, 1932.