Loyalty Pay Service RewardsPay Goes With Coinbase for Bitcoin Payment Solution

Loyalty redemption payment platform RewardsPay
has partnered with Coinbase to permit customers to pay using digital currency.

“We are thrilled to provide new and existing users additional ways to spend bitcoin,” said Roger Gu, Business Development Manager at Coinbase. “This integration is just another step toward a reality in which consumers can purchase anything and everything using the digital currency.”

According to RewardsPay, merchants can enable bitcoin payments in a straightforward process. Customers simply select the RewardsPay payment button on the checkout page of a merchant’s website. Customers can decide how much of the payment to make with bitcoin, combining it with a credit card if they choose, and RewardsPay facilitates a real-time split-tender transaction that draws from the customer’s Coinbase account.

“Adding support for Bitcoin was one of our most exciting projects to date,” said Anu Shukla, founder and CEO of RewardsPay. “Coinbase is an ideal partner due to their bank-level encryption and high security payment processing. We are confident in their technology and also excited for the business that this will bring to our merchants.”, an large online vendor of women’s shoes, is among merchant partners accepting bitcoin through RewardsPay. “It is an honor to offer bitcoin payments as an option to our customers,” said Eric McCoy, CEO of “It shows that not only is committed to giving our customers more and better ways to pay, but to staying ahead of the curve when it comes to the latest technologies. And thanks to RewardsPay, the integration was quick, simple and seamless.”

Writes for Asia Tech Media Limited's publications, and Experienced blogger and freelance IT/business writer for Chinese and English magazines and newspapers. Studied journalism at Indiana University Bloomington.
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